The North Face's fundamental mission has remained unchanged since 1966: They strive to provide the best gear for athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration. This recognizable brand turned 50 last year and they came wanting a diverse line of lifestyle T-shirts that celebrated their values and their history.
The BolderBoulder is a famous 10K that happens in Boulder, CO every memorial day. Called America's best 10K by Runner's World Magazine this race boasts 52,000 participants, over 100,000 spectators making it an event of fantastic proportions. The BolderBoulder is much more than just a run though, featuring live music, food, beer, some of the world's best runners, military fly overs, famous speakers, and much more. Each participant in the BolderBoulder gets a T-shirt and different groups all sport their own group sponsored shirts as well. I designed last year's tech tees, retail T-shirts, age group champion T-shirts, and BBracers (youth runners) T-shirts. The playful hand illustrated collage design shown here was also used on all 52,000 race bibs.
Avery Brewing Co.
Avery Brewing Company is a craft brewery based outside of Boulder, CO. I worked with them to create some custom shirts for one of their flagship beers, White Rascal. This classic Belgian-Style White Ale is now widely recognized and loved by the craft beer world. These shirts were made to embody the devious character of the white rascal, and take the established brand of beer to new and exciting places.
With Avery I have also developed a lockup and identity for their annual Skavery Tour de Boulderango, a bike race that they do each year where they team up with Ska Brewing and a couple other Colorado breweries and ride from Durango to Boulder. This event has grown in popularity and features some hard cycling, quite a bit of altitude, sun, a whole lot of beer, and culminates in a party at the end of the race at the Avery Brewery.
Since 1988, IMBA (International Mountain Biking Association) has been bringing out the best in Mountain Biking by encouraging low impact riding, volunteer trailwork participation, cooperation among different trail user groups, grass roots advocacy and innovative trail management solutions. I created this hoodie to be sold on their website and given to members.
US Forest Service
The US Forest Service is a sizable government agency that is based around caring for the land and serving people. Because of their old fashioned identity, as well as their unorganized and underdeveloped organization, the Forest Service is not as effective as it could be. Rebranding the whole organization required a careful understanding of who they are, what they do, what they have to say, and what makes them unique. This new brand was created to make the Forest Service more relevant, powerful, friendly, understandable, and user friendly.
Included in the Re-Brand are a new logo system, a new typeface, a new Forest Service cursive, posters, stamps, a map, a badge, trail signs, advertisements, a letterhead, and business cards.
Hand Lettering Compilation
A certain bliss and enjoyment is had from getting off the computer once in a while and getting my hands dirty. Detailing my enjoyment, interest and concentration in the field of hand lettering, this book compiles a wide range of different hand lettering mediums such as pointed pen, cut paper, and brush, and a variety of projects. From typefaces, band posters, and badges to liquor labels, and even an absurd 4/20 wrapping paper, it is a common color palate and my distinct, masculine lettering style unite this seemingly random collection.
An infographic poster reflecting the projects completed over the past four years of design school at the University of Kansas. Each project is evaluated based on how much of each of the Bloom's Taxonomy categories and the essential AIGA competencies were used in the creation of the project. This “Learning Curve”rates each Bloom’s category and AIGA competency based on how integral it was to each specific project. The graph indicates the general level of interest in each project as well. For more info visit my guest post on Visual Loop
Griz mountain burgers is an imagined food truck company for which I developed the visual identity and brand. A grizzly bear was the inspiration for the company and now a stylized version acts as the key graphic element in the overall identity. This company founded in Colorado serves organic and fresh burgers mainly to a hip, new age crowd. The original logo type, bear logo, or pattern can be used together or stand alone.
Practical Outdoor Survival Guide
A re-design of Practical Outdoor Survival, a book that defines itself as a modern approach to staying alive in the wilderness. The redesign is divided into three sections; shelter, fire, and water, with a special feature explaining a general survival kit. Using all original illustrations, layout, organization and color incorporation to make this is a functional, easy to read guide book that can be used in a real outdoor survival situation. Final product was an accordion hand-bound book.
Branding for the Albert Bloch exhibit at the Spencer Museum of Art. Created a graphic identity, poster, invitation, brochure, and envelopes.
Made to detail my personal design style and design philosophy, this typographic ID fold out booklet helped to solidify an overall design identity for myself as well. To bring together a this representation of my personal design philosophy and identity, an original personal logo, a metaphorical icon (mountain), original text, hand made the booklet, and laser cut envelope were used.
The Glass Castle
“The Glass Castle” a memoir by Jeannette Walls tells a story about over coming adversity, wishful dreams vs. reality, personal growth, and broken home life. Striving to emulate these main themes through my designs led to the use of different concepts and imagery. The result was three book jackets, one image based, one type and image based, and one type based, all featuring original illustrations/type.
Hawk Week at the University of Kansas is an entire week dedicated to welcoming new freshmen in. The week is filled with music, games, movies, food, different events, social interactions, free stuff, and informational sessions. With this poster I wanted to create an overall tone to encompass what this exciting week is all about, all to spur on new freshmen to come get involved.
Lost Island rum is a brand inspired by age-old maps, and the owner of the company’s deep sea fishing stories. The aged design and the original painted map background created tones of the new, unexplored, and uncharted, alluding back to the name of the brand, Lost Island. Brand development was a large part of this project, as designing the overall concept and visual identity was my main responsibility. The result was this liquor bottle packaging. Soon after conception Lost Island 3 year aged rum was produced and distributed by Sharkbite Cocktails to be sold around the country.
The Design Afterlife
Trash is something that surrounds our daily lives, yet is often looked over. The Design Afterlife takes a step back and looks at trash a form of public typography. Seeing that most trash existed as design previously, a large amount of trash contains interesting typography and design. While looking at design that has reached its afterlife, the continued effects, resting places, and greater meaning of post-life designs (trash) are considered. The design, story, and photographs that comprise this philosophical reflection book are all original.
Man Who Fell to Earth
A movie poster for "The Man Who Fell to Earth" starring David Bowie. In the film, Thomas Jerome Newton (David Bowie) is a humanoid alien who comes to Earth to get water for his dying planet. He starts a high technology company to get the billions of dollars he needs to build a return spacecraft, and meets Mary-Lou, a girl who falls in love with him. He does not count on the greed and ruthlessness of business here on Earth, however. This poster utilizes original type, and alludes to Newton's fall from grace.